The approach is built upon the scholarship of studying platforms through the ‘walkthrough method’ ( Light et al. Our novel methodology contributes to explaining how platform governance in the middle ground – between macro political concerns and micro user interface affordances – comes about. This study introduces and reflects on a novel methodological approach to understand the history and power of platforms through studying WeChat Official Accounts (WOAs). Together these methods contribute ways to understand previously hidden aspects of media practice and platform governance in a novel methodological design, which may have wider application for future research. We show how these methods proved useful in mapping Chinese-Australian media organisations’ deployment of WOAs for news production. The ‘Traceback method’ uses researcher-informant collaboration to document and reflect on the shifts of platform affordances that have reconfigured media practices, organisational structures, and economic incentives over time. It shows how including backend platform media practices deepen ethnographic understandings of platform use. Our ‘Backend-in method’ proposes to study platform governance in the meso – between macro political economic concerns and the micro (and usually mobile) user-interface mediation. The paper presents a methodology to understand WeChat Official Accounts (WOAs) from their backend to their frontend, and from tracing the platform's history to its present. All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS
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